AREA OF STUDY 2
Media industry production
In this area of study students focus on national, international and global media industry issues, and the
developments in the media industry and their impact on media production stages, and specialist roles
within these stages.
Media products are the result of collaborative and specialist production stages and roles. Students
learn that the degree of specialisation among production personnel varies according to the scale and
context of the media production process, and that specialist stages and roles require different skills
and training. They learn that employment in the industry depends on factors such as the degree of
specialism required and funding of media productions, and that the work of media practitioners is
influenced by developments and issues within the industry.
Outcome 2
On completion of this unit the student should be able to discuss media industry issues and developments
relating to the production stages of a media product, and describe specialist roles within the media
industry.
To achieve this outcome the student will draw on key knowledge and key skills outlined in Area of
Study 2.
Key knowledge
• characteristics of stages of a media production within the context of the overall production process
of a particular media product
• range, characteristics and skills of specialist production roles
• issues that affect the employment of media specialists
• national, international and global media industry issues and developments relating to media
production and their impact on production stages and specialist roles
• methods for researching, analysing and presenting information to support informed discussions.
Key skills
• describe characteristics of the stages of a media production within the context of the overall
production process of a media product
• discuss the specialist roles and production work performed in stages of a media production process
• analyse the impact of national, international and global media industry issues and developments
on stages of the production process and the specialist roles undertaken for a production.
Media industry production
In this area of study students focus on national, international and global media industry issues, and the
developments in the media industry and their impact on media production stages, and specialist roles
within these stages.
Media products are the result of collaborative and specialist production stages and roles. Students
learn that the degree of specialisation among production personnel varies according to the scale and
context of the media production process, and that specialist stages and roles require different skills
and training. They learn that employment in the industry depends on factors such as the degree of
specialism required and funding of media productions, and that the work of media practitioners is
influenced by developments and issues within the industry.
Outcome 2
On completion of this unit the student should be able to discuss media industry issues and developments
relating to the production stages of a media product, and describe specialist roles within the media
industry.
To achieve this outcome the student will draw on key knowledge and key skills outlined in Area of
Study 2.
Key knowledge
• characteristics of stages of a media production within the context of the overall production process
of a particular media product
• range, characteristics and skills of specialist production roles
• issues that affect the employment of media specialists
• national, international and global media industry issues and developments relating to media
production and their impact on production stages and specialist roles
• methods for researching, analysing and presenting information to support informed discussions.
Key skills
• describe characteristics of the stages of a media production within the context of the overall
production process of a media product
• discuss the specialist roles and production work performed in stages of a media production process
• analyse the impact of national, international and global media industry issues and developments
on stages of the production process and the specialist roles undertaken for a production.