AREA OF STUDY 1
Media production
This area of study focuses on media production undertaken by students within a collaborative context
and the student’s explanation of the process.
All media representations are constructed through a production process. Production is usually
undertaken in stages, often grouped under the heading pre-production, production and post-
production, with segments of the various stages undertaken by specialist individuals or teams.
Media practitioners perform specific roles in the development of a media product from its inception
to completed production, distribution and/or exhibition. Students develop an understanding that as
each media product progresses through the various stages of production, the work practices and
conventions of each specific stage and role help shape the nature of the final media product. When
students undertake their production they maintain documentation that includes preproduction media
design documents, such as a treatment, screenplay, storyboards or page layouts. This documentation
also identifies their involvement, responsibilities and understanding of the stages and roles in the
media production process.
Outcome 1
On completion of this unit the student should be able to demonstrate specialist production skills within
collaborative media productions, and explain and reflect on the media production process.
To achieve this outcome the student will draw on key knowledge and key skills outlined in Area of
Study 1.
Key knowledge
• stages in the media production process from planning and pre-production to final audience
reception
• specialist and collaborative roles in each stage of a media production
• production techniques, practices and conventions used to structure media texts to engage audiences
• methods for documenting reflections and presentation of knowledge.
Key skills
• identify specific stages and roles in the media production process
• describe the collaborative nature of stages and roles in the media production process
• undertake specialist roles within collaborative media production and apply the relevant technical
skill, production techniques, practices and conventions
• identify and record the specialist roles, collaborative process, relevant technical skills and stages
in the media production process.
Media production
This area of study focuses on media production undertaken by students within a collaborative context
and the student’s explanation of the process.
All media representations are constructed through a production process. Production is usually
undertaken in stages, often grouped under the heading pre-production, production and post-
production, with segments of the various stages undertaken by specialist individuals or teams.
Media practitioners perform specific roles in the development of a media product from its inception
to completed production, distribution and/or exhibition. Students develop an understanding that as
each media product progresses through the various stages of production, the work practices and
conventions of each specific stage and role help shape the nature of the final media product. When
students undertake their production they maintain documentation that includes preproduction media
design documents, such as a treatment, screenplay, storyboards or page layouts. This documentation
also identifies their involvement, responsibilities and understanding of the stages and roles in the
media production process.
Outcome 1
On completion of this unit the student should be able to demonstrate specialist production skills within
collaborative media productions, and explain and reflect on the media production process.
To achieve this outcome the student will draw on key knowledge and key skills outlined in Area of
Study 1.
Key knowledge
• stages in the media production process from planning and pre-production to final audience
reception
• specialist and collaborative roles in each stage of a media production
• production techniques, practices and conventions used to structure media texts to engage audiences
• methods for documenting reflections and presentation of knowledge.
Key skills
• identify specific stages and roles in the media production process
• describe the collaborative nature of stages and roles in the media production process
• undertake specialist roles within collaborative media production and apply the relevant technical
skill, production techniques, practices and conventions
• identify and record the specialist roles, collaborative process, relevant technical skills and stages
in the media production process.